Agency Model.

Crazy growth.

“Slim-to-none” mistakes.

3PL Case Study

So much paper, so little time. Giltner had a tornado of paper and emails coming to all of their teams, with never enough time to process them all correctly.

Michelle Baughman, VP of Administration, describes the Giltner tornado and the calm after the storm: “We had paper and emails coming in from all over the place. With HubTran, we were able to grow like crazy and reduce the number of people.”

And Giltner is still growing like crazy. As a carrier for more than 30 years, their fleet of 250 trucks moves tons of fresh produce. In 2010, Giltner launched a brokerage that grew rapidly and now generates revenue more than double that of the fleet. In 2015, Giltner’s brokerage had 35 offices; today that number is 50.

Chief Financial Officer Greg Paulson loves that HubTran is nearly error-proof. “It cut out the low-level stuff where mistakes happen because people are bored. It’s more accurate than a human,” says Greg. “We’re slim to none on mistakes,” Michelle adds. HubTran’s optical character recognition combined with artificial intelligence scans, categorizes, and extracts names, addresses, pro numbers, and amounts. HubTran recognizes virtually any document from any company.

Giltner operates on the agency model. Each office has from one to ten people and all use the web-based Aljex TMS. “It’s one big company with a bunch of different offices that are in the same system. They work with the same batch of carriers,” Greg explained.

Carrier billing documents go directly to the home office.” A carrier finishes a load and sends proof of delivery, invoice, and rate confirmation. They all come from different sources like email, regular mail, and pictures taken with smartphones,” Greg explained. “HubTran is able to break those apart, put them in the right place, and let us know that we’ve got everything we need to bill that customer.”

Giltner has a specific group called the Processing Team, which works together in distinct sub-teams. Each handles billing for specific offices. “It helps them build relationships with individual offices, customers, and carriers. They really get to know each office and their business,” Michelle said.

The teams are able to handle approximately 1,500 bills a week, and that’s why the arrangement is important to Giltner. “When HubTran was able to make groups for us, that’s what sealed it,” said Michelle.

“Crazy” growth. “Slim-to-none” on mistakes. What can HubTran do for you?

It’s more accurate than a human.

Greg Paulson

Chief Financial Officer, Giltner Inc.


  • Multiple teams in different offices created confusion and redundancy
  • Manual processes causing potential costly mistakes


  • Grew from 35 brokerage offices to 50 brokerage offices
  • Processed 1,500 invoices weekly via their teams
  • Became virtually error-free

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